2月6日, 2024 — With backdrops of Cinderella’s castle and Star Wars’ Millennium Falcon, students taking Ad Campaign Development this semester couldn’t have asked for a better classroom. 

The course didn’t begin behind desks but with an excursion to Walt Disney World in Florida over winter break, where they were immersed in one of the most iconic brands in the world. 他们的任务? Study Disney’s audience, brand, and core values, then pitch their own Disney advertising campaign. 

为 the Spring, a special section of Ad Campaign Development became an 附件课程 — a type of 出国留学 program where Marist students learn in the classroom and go to a destination that enhances classroom instruction through hands-on learning. 在这种情况下，参观迪斯尼是第一位的.

马克思主义经验中的公平
Funding made the travel program possible for four out of the 13 COM 423 students. 他们的迪士尼费用是通过 总统股票基金 在圣母体验中, established by Kevin and Beth Weinman to help students where financial constraints are a barrier to their participation to study abroad and or take internships. 这是一个独特的火星机遇. 

Lily Petruzzo '25 poses with Minnie Mouse during her 附件课程 to Walt Disney World. 图片由Petruzzo提供.

“当我收到我被录取的邮件时, 我开始哭,二十五岁的莉莉·佩特鲁佐说, a communications major and global studies minor from Westchester, N.Y. “没有奖学金我是不可能去的.”

前迪士尼副总裁变身圣母学院讲师
Who better to lead Marist’s first 附件课程 to Disney than Marist’s Professional Lecturer 明迪Stockfield. She has worked in Vice President roles for The Walt Disney Company as well as in senior roles for Scholastic, MTV, 和卡通网络.

“I wanted to simulate assignments they might get while working for Disney, so that they could really understand the brand as if they were on the job,战略营销主管说, 谁的利基是媒体和娱乐, 并因此获得了艾美奖.

Lily Petruzzo '25 (top right) teams up with her Ad Campaign Development classmates to design their own theme park. 图片由凯特琳·保罗提供，玛丽斯特国外.

“迪士尼是独一无二的,” said 出国留学 International Program Coordinator Caitlin Paul, 谁陪同. “我们通常与国际目的地打交道. Hawaii and Alaska are two examples of domestic programs, but Disney is a destination of its own.”

首开先河的经验
而圣母学院的学生在迪士尼实习, 圣母乐队在迪斯尼市中心演出, and our athletic teams have competed at the ESPN Wide World of Sports, the Ad Campaign Development class is the first 附件课程 to head to the mega theme park in recent history, 凯特琳说.

It wasn’t Lily’s first time to Disney; it was probably her 15th time, 她说, 注意到她迷路了. 然而，这种经历是独一无二的.

The Ad Campaign Development work in groups outside of the Disney Imagination Campus. Photo courtesy of 明迪Stockfield, 访问ing Professional Lecturer, School of Communications.

莉莉的班级在迪士尼想象园区学习, where workshops taught by cast members centered around using imagination to solve challenges in widely creative ways.

他们设计了一个主题公园，并用积木建造了它. They tapped into their leadership styles while designing a pretend Epcot Center eatery. 

“They are college students who have talked a lot about teamwork and leadership, but these workshops paint a picture for them in creative ways that resonated,凯特琳说.

The attachment class does team-building exercises in Disney World taught by Disney Imagination Campus staff. 图片由凯特琳·保罗提供，玛丽斯特国外.

抛开尴尬, 他们必须同步模仿动物, 这需要高绩效的团队合作. 

“This was very relevant because when you develop a campaign, you work as a team,” Mindy said. 

形成紧密的化学键
不仅相关, 但是旅行的部分让这个班级走到了一起, 莉莉说这不是正常的课堂体验.   

“You don’t get to interact with your classmates and professor like we did. We all got so close and I’m really excited to go back to the classroom setting and spend time together,”她说。.

The class stands in front of the Millennium Falcon from Star Wars. 图片由凯特琳·保罗提供，玛丽斯特国外.

然后是令人惊叹的因素.

“Here we are taking class in front of the Millennium Falcon and you just say, ‘Oh wow!’”明迪说.

每天都在公园里度过, the students were also given field work related to research and content to help them develop their ad campaigns. 从创建抖音到品尝多尔鞭子, this foundational learning and materials were instrumental to Mindy’s weekly lesson plans, 她解释说.

Lily marveled at how Disney goes above and beyond to make each person feel special. 

“You may lose interest in the Disney princesses as you grow up, 但迪士尼的魔力不止于此,”她说。. 

迪士尼甚至让学习广告变得很神奇.

浏览 总统股票基金影响报告.